cary dicristina, copywriter, producer specializing in branded digital content

Principal/Commercial Storyteller
Longhaul Productions LLC, Atlanta, GA 2006-Present

J Walter Thompson, Filmaka, Cousins Properties & Related Group, Home Depot, Tivoli, Darden Restaurants, Cbeyond, The Ports.com

Concept and Script for 2010 Ford Mustang branded short entitled The New Girl. Promoted heavily on NBC's Knight Rider, it received over 7 million viewers while the web-hosted version overloaded its servers due to high traffic.

Concept and Treatment for promotional series produced by Filmaka, for General Motors.
(Think BMW's The Driver series)

Concept and Script of sales promotional and web video for Cousins Properties and Related Group's multi-million dollar live/work development in Atlanta http://www.cityplacebuckhead.com

Scripts for Home Depot’s Associate Training series

Copy for Tivoli print ad featuring Hampton Island Preserve

Onsite Research, Copy and ArtDirection to promote internal supply chain solution for Darden Restaurants, world's largest casual dining group

Concept and Script for promotional web video of Cbeyond's backup and storage application

Concept, Headline and Copy for The Ports.com and Blerts websites

Freelance Screenwriter
Atlanta GA, Los Angeles CA | 2003-Present

Boxer Films

Currently packaging a one-hour comedy for cable networks based on the Nick and Nora Charles characters from Dashiell Hammett's The Thin Man

Persistent Entertainment

Completion of several treatments for producers Judd Payne and Matt Rhodes, including a Will Farrell comedy vehicle and Jennifer Aniston romantic comedy vehicle

Freelance Copywriter and Content Producer
Atlanta GA 2003-2006

Turner Entertainment, Premiere Global, Green Valley Entertainment, Jon Hill Pictures, Luis Moro Productions

Concepts, Copy and Scripts for Turner’s Gametap and Super Deluxe premium content websites

Copy and Art Direction for Premier Global sales presentation to VISA

Copy and Art Direction for Kiss of the Sun funding road show presentation

Co-Producer for promotional video and photography shoot for Jon Hill Pictures

Assistant to Director for independent film by Luis Moro Productions

Senior Project Manager and Content Producer
Atlanta GA, London UK | 1995-2000

iXL

Vidya/MSNBC, BellSouth, Telewest

Led cross-functional team in development of stand-alone video and e-commerce distribution over broadband as well as branding initiatives

Website and back-end show builder system sold to Vidya, who sold it to MSNBC.com

Concept and Script for BellSouth Fast Access Early Adopter Spokesman

Managed cross functional team on development of Number 2 UK broadband provider’s walled garden of premium content and interactive television electronic program guide

What‘s Up Interactive

ABC, NBC, CBS

Produced online promotional trivia game for network owned and operated affiliates’ websites

Education

University of Georgia, Bachelor of Arts, English Literature

Associations

American Marketing Association
Atlanta Interactive Marketing Association


cary william dicristina

2642 tanglewood road
decatur, ga 30033
mobile: 404.277.1774
email: cary@carydicristina.com

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