Remember when you teed up for the first time? You thought about how easy this game had to be and you could picture yourself driving the ball down the fairway long and straight.

What do you think about golf now?

If you're like most of us, you think about how hard the game is. Sure, it's fun to go out with your pals and play nine or eighteen or even thirty-six holes on the weekend, but it's not as much fun as it could be. Who wants to be the one who always shoots the highest score? The PGA understands your pain. They know the best thing for your game is professional instruction or simply more time on the course.

When launching the virtual world of the PGA, me and my team provided the usual: news and editorial, shopping, and even tee-times. But our biggest differentiator was the inclusion of professional instruction.

One of my challenges was to produce instructional content for launch with minimal investment. My solution: produce animations that play simultaneously with existing video footage of PGA Instructors to reinforce correct coaching.

Click on the image to the left to view a streaming version of the video.