Cary William DiCristina
2642 Tanglewood Road
Decatur, GA 30033
404.277.1774
Summary of Qualifications
Over ten years experience as Communications Professional in traditional and new media:
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•Copywriting
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•Creative Conceptualizing
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•Content Production
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•Branding and Identity
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•Project Management
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•Sales/Marketing Presentations
Principal Longhaul Productions 2004 - Present
Created series of episodic stories to both revitalize and reintroduce General Motors brands (Chevrolet, Saturn and Cadillac) to young, affluent markets. Stories submitted by Filmaka Productions as part of campaign pitch
Conceptualized and scripted promotional video for Cousins Properties and Related Group’s Buckhead CityPlace, a multi-billion dollar development that brings Rodeo Drive to the heart of Atlanta. Helped establish brand and consumer experience while defining target market segment. Also provided copy for print campaign
*click on Video link on left hand navigation of cityplacebuckhead.com
Wrote instructional scripts for Home Depot’s rapid web-based video training, including segments for such brands as Ryobi, Homelite, Husky and Ridgid
Composed Hampton Island Preserve print ad that reintroduces exclusive resort community off Georgia coast to luxury market of multiple homeowners with young families. (The resort has recently been purchased by Tivoli)
Interviewed stakeholders as well as wrote and art directed print/electronic presentation piece for Darden Restaurants (Olive Garden, Red Lobster, Longhorn Steakhouse and Seasons 52) highlighting new internal supply chain process
*deliverable covered by NDA
Wrote promotional video for Cbeyond promoting its new backup and storage application for small businesses
Drafted sale video for Carabiner Communications client, Silverbox, promoting its flagship web-based video security product for trade show
Completed over fifty restaurant reviews for How Stuff Works and Mobil Restaurant Guide, a popular reference guide for the web-savvy exclusive traveler
Created copy for website of online social network provider and publisher The Ports.com. New website helped establish a foothold in both commercial and consumer markets
Wrote script for American Marketing Association Atlanta’s 50th Anniversary Gala
and salute to Ted Turner
Created website content for data security company Securing Reality, custom cabinet manufacturer Timberland Cabinets as well as new furniture and interior designer, Burns Century Designs
Composed sales presentations for leading financial data provider, Premiere Global and independent film company, Green Valley Entertainment
Co-created and wrote series pitch for Turner Entertainment’s Gametap
Created concept and wrote pilot scripts for future series on Turner comedy portal, Super Deluxe
Freelance Content Producer and Project Manager 2001-2003
Led both small and large creative teams in cross-functional efforts:
Produced one season’s worth of contingency training content for PGA.com by repurposing existing media, providing user-friendly content for minimal cost
Led large creative team in website design and build for PGA. The result: a destination portal that increased brand awareness and established an additional revenue stream through online ads and interactive sponsorships
Led large creative and technical team in Nascar.com website redesign that increased advertising revenue through addition of banner ads and sponsorships. New design also prevented erosion of rabid fan base by simplifying navigation. Sport’s governing body was “blown away” by revision
Project Manager and Content Producer 1995-2001
Guided channel branding and user experience for a web-based broadcast network
Wrote and created BellSouth spokesman character for its FastAccess product
Co-created and wrote online trivia game, TriviaLink, that increased traffic to broadcast network affiliate websites
Internet portal design in which Britain’s number two cable provider, Telewest (now Virgin TV)was able to create a suite of online applications for high-speed customers. Efforts led to increased user subscriptions and increased revenue via online partnerships
Interactive television redesign in which usability was simplified for Telewest
Associations
American Marketing Association
Commercial storyteller providing teams and projects with innovative concepts, copy
and creativity across all media platforms:
