Remember the last cocktail party you attended where everyone was talking about data retrieval and distribution?

Exactly.

I haven't been to many of those either.

In social situations, we tend to know our audience. This knowledge is essential in sales. Don't fire hose potential clients with facts, figures and industry jargon. Educate them.

Premiere Global needed a sales presentation for Visa. My PowerPoint solution engaged the client about Premiere's product without overwhelming them and managed to reinforce the company's brand simultaneously. Soon a beneficial business relationship was born.