i get you
"We need to streamline our supply chain."
When you're the world's largest casual dining operator and you own brands that are icons in American dining like Olive Garden, Red Lobster and Longhorn Steaks, you grab any chance you can to save operating dollars.
Darden senior management doesn't necessarily speak the same language as their restaurant managers. Presenting supply change modifications simply as a dollars and cents issue wasn't going to win over any hearts and minds who have been burned by previous technological innovations.
In order to win their support, Darden needed to capture then communicate these benefits in a simple, easily digestible story that championed their new automated supply chain system.
To effectively tell their business story, I learned their business language.
Now with everyone on the same page, Darden saves millions of dollars a year on inventory expenses, and utilizes new modern kitchens that are light years ahead of the competition. And their restaurant managers can focus on creating memorable dining experiences instead of ordering ketchup.
cary william dicristina
2642 tanglewood road
decatur, ga 30033
mobile: 404.277.1774
email: cary@carydicristina.com
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copyright 2009 by cary dicristina