Reruns of The Apprentice no longer interest the young, affluent demographic coveted by every cable channel. Now it's new, original programming that attracts eyeballs.

A glimpse of the programming future is the best way for a young, niche channel to hook investors. My Production Partners and I created the branding as well as the programming that reinforced the Small Business and Entrepreneur's channel.

Since entrepreneurs rarely watch television, we went after the Corporate Cog who wanted to strike out on their own. We provided Short Descriptions of the programming to highlight the uniqueness of the content as well as a 24/7 Programming Schedule that leveraged the content throughout the week for maximum exposure.