Never underestimate the power of the couch potato. Their desire to have every convenience available on their television has led to a host of innovations.

Remember life before the remote control?

Now imagine being able to watch television, surf the internet, order a pizza and chat with your friends-- all on one set-top box. Or conversely, watch television over the internet and still get your work done as well as purchase your Christmas gifts online. These are the visions of media innovators large and small. And I've helped several develop their business plan, brand their products and present these products in an appealing light for those anxious, early adopters.